Influences for final product

Through my research of many existing products I drew inspiration from many places. Some of these can be noticed in my adverts especially the first one. It could be said that my products are a "pastiche" to previous adverts. As seen in my very early research and relating to Christian Metz's "Language and Cinema" this means that my work reflects that of another piece of work or in other words, pays homage to previous work.

Here it can be seen that I have rapid, frequent cuts throughout my first advert where the persona is doing something very similar in each shot. This can also be seen in the FIFA 12 Christmas advert:

In my advert the persona is performing tricks in every shot but in a different setting. In the FIFA 12 advert the persona's are all professional footballers who are complaining about being given 'below standard' Christmas presents, each in a different environment. Both adverts cut frequently and quickly.