Task 8 ~ Final Proposal

Final Proposal
The name of my final product will be "Twelve Yards Out". This has connotations with football and the phrase is related to moments of high importance and value, for example a penalty which is commonly referred to as twelve yards out.
Due to copyright issues my product will have to be made for a fictional games console rather than for one of the two main computer game systems of either Xbox or PlayStation. Instead my product will be for use on the "Nova Game System". This avoids copyright issues and has futuristic connotations with the link between 'nova' and outer space.
As my video game has no scenes of graphic sex or violence and has no use of swearing or foul language it can be seen as a "family" game. For this reason my product will have an age rating of 3+ years. This agrees with health and safety laws that children of under the age of 3 should not play video games and is a code and convention of all football themed games on the market. Males will be the predominant target as football is a subject that largely appeals to them and in today's society football games are often very widely attributed to the male population. This does not discount females from playing the game, this simply complies with the codes and conventions of modern gaming. All in all my product will have a very wide target audience but will ultimately appeal more to male adults.
Because the video game my advert is based on is fictional no gameplay footage can be attained meaning my adverts will all have to be live action. I did consider using some archive footage from the current football video game FIFA 13. However due to copyright issues this idea never came to fruition. Both adverts will have a storyline to them in which the protagonist is someone who is stuck in a dead end job but dreams of playing football. His dream can be realised through the game.
The live action of the video game keeps to codes and conventions of football themed video game adverts as in almost all of them there are male personas who are found in hypothetical situations involving the product being advertised. The narrative should be easy for viewers to grasp as it is a simple yet innovative storyline where most of the audience can relate to in some way.