Tuesday, 10 September 2013

Task 4 ~ Audience research - Questionnaire responses

After I conducted research into my audiences preferences and views on video game advertisements, cover design and magazine reviews I collected the data and analysed it. This helped form the basis of the ideas for my project. Here are the most popular responses, not all, from my research.

1. What is your favourite genre of video game?
Sport (60%)

2. What are your most memorable video game adverts you can remember, if any?
None (70%), FIFA 12 Christmas advert (10%)

3. What do you think should be in an advert for a video game to help you remember/persuade you to buy it?
Women (50%), Catchphrase/Tagline (30%), Humour (20%)

4. What makes a good video game cover?
Gameplay stills (60%)

5. What is something that should not be in a video game advert that would put you off buying it?
Unpopular celebrity endorsing the product (40%), Irrelevance (20%)

6. What is your favourite video game ever, past or present?
FIFA (30%), Unsure (30%), Call of Duty (10%), Pokemon (10%)

7. What is your preferred games console/footage?
PlayStation (50%), Xbox (50%)

8. What is the most common age rating of video games you play?
Unsure (60%), 15 + (20%), 3+ (10%)

9. Do you like playing multiplayer games or prefer to play induvidually?
Multiplayer (80%)

10. In a TV advertisement for a video game do you prefer music, narration, silence, a mix of all three or something completley different?
Music and narration (50%), Mix of all 3 (20%)

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